It is officially summer! I am so excited for my favorite season to be here for several reasons. Besides the warm weather, travel opportunities and the sun constantly shining, there are so many opportunities for getting some cool photos.

As a photographer, I always have my eye open for any opportunity for taking photos, but today, I will share with you five simple, everyday themes and how to incorporate them into your summer feed. …


The Walt Disney Company has been a part of millions of generations of people’s lives, especially through their movies. Disney is releasing Cruella in theaters and on Disney+ on May 28, 2021. …


Being a part of social media and growing up with the Internet, I have seen the many ways that people have communicated online. However, one thing that everyone should be considering, especially businesses, is establishing social media ethics as a part of their social media policy.

Why is establishing social media ethics important? According to Steve James, a writer for Social Media Today, stated “Social media allows anyone to share basically anything online. Within a business, it is their responsibility to build a positive identity for their brand. If policies are not put into place, employees could be free to…


Before social media became widely popular, brands had to figure out how to captivate their audience through more traditional advertising. Now, they are all on social media and trying to find new ways to captivate their audience with the latest trends.

At the rate the world is going with social media being more integrated in our daily lives, brands should be keeping an eye on how users react to the new platform. In the process of watching, they should develop a list of campaigns and ideas that they can use so they are prepared for when joining the platform. I…


Over a year ago, the documentary The Social Dilemma was released on Netflix, where it talks all about social media and the way that people are addicted to it and how it can be harmful if not used with the correct precautions or knowledge.

Photo Credit: Youth Journalism International

After watching the documentary, there were many parts of the film that stuck out to me. Alex Roetter, the former VP of Engineering for Twitter, stated “Yeah these things you release them and they take on a life of their own. And how they’re used is pretty different than how you expected.” This one stuck out…


Video Credit: very typical day in my life ft. cleaning & organizing, podcasts, and Cricut crafting :) by Hannah Elise

As an avid YouTube watcher, I am subscribed to numerous channels. However, one YouTuber that produces great videos is Hannah Elise. She is a college YouTuber who is about to graduate, but she produces a variety of content on her channel. She makes videos all about lifestyle, college content, thrifting, DIY, and so much more. With over 41 million views on her channel alone, Hannah’s YouTube Channel has been thriving like no other. Some of her videos that I have…


When it comes to marketing an event on social media, there are many ways that brands can go about creating the ultimate launch day campaign for their social media platforms. There are three important elements that a brand should have when creating the campaign centered around this one day, which is what content will they be posting before, during, and after the launch day.

Before developing the campaign and content to be created, Brent Barnhart, a writer for Sprout Social, has developed a six step plan on how to perfect a product launch on social media. …


Imagine this: you are working about your day and checking up on your social media accounts, when you notice that you are being tagged in a bunch of posts, receiving negative comments from your following, and don’t know what to do. Thankfully, there is a way to help you if these issues arise, which is a crisis management plan.

According to Kristen Baker, a writer for HubSpot, “a crisis management plan is an established process a business follows when dealing with a disruptive or unexpected emergency situation. Your crisis management plan should be completed prior to crises so your business…


Photo Credit: LaCroix Website

I will admit it: I love LaCroix. I constantly have some stocked in my fridge and love to sip it while cooking, working on homework, or even just to have a spa day at home. And while their beverage is not only tasty, but they have also figured out how to target their audience through social media and marketing.


For those who don’t know much about this online retailer, Amazon was originally an online book retailer that started in the CEO, Jeff Bezos’, garage, but has soon started selling anything you can imagine.

Photo Credit: AM 1100 The Flag WZFG

Amazon provides their mission and purpose on their website, which is “to be Earth’s most customer-centric company. Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.” …

Natalie Gonzalez

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