Marshall McLuhan was a Canadian media scholar who had ideas related to technological determinism. According to Audiopedia, technological determinism is “a reductionist theory that presumes that a society’s technology drives the development of its social structure and cultural values.” McLuhan’s ideas were brought to light with the growth of media…

The elaboration likelihood model deals with the way that a person evaluates information that is presented and how their attitude is affected. In this model, there are two routes that information is being processed. The first route is the central route, which “requires a person to think critically about issue-related…

Throughout mass communication history, there have been numerous theories developed. However, one theory that is still relevant today is the two-step flow theory, which is when the mass media provides information to opinion leaders before it goes to an audience. Then these opinion leaders go through the information they received…

Have you ever wondered what the hypodermic needle theory is in regards to mass media? This theory was created by Harold Lasswell in the 1920s and is also known as the Magic Bullet Theory. To put it simply, this theory involves two parties, which are the media and the audience…

It is officially summer! I am so excited for my favorite season to be here for several reasons. Besides the warm weather, travel opportunities and the sun constantly shining, there are so many opportunities for getting some cool photos. As a photographer, I always have my eye open for any…

The Walt Disney Company has been a part of millions of generations of people’s lives, especially through their movies. Disney is releasing Cruella in theaters and on Disney+ on May 28, 2021. According to Disney, the movie is about how Cruella, “…follows a young grifter named Estella, a clever and…

Being a part of social media and growing up with the Internet, I have seen the many ways that people have communicated online. However, one thing that everyone should be considering, especially businesses, is establishing social media ethics as a part of their social media policy. Why is establishing social…

Before social media became widely popular, brands had to figure out how to captivate their audience through more traditional advertising. Now, they are all on social media and trying to find new ways to captivate their audience with the latest trends. At the rate the world is going with social…

Over a year ago, the documentary The Social Dilemma was released on Netflix, where it talks all about social media and the way that people are addicted to it and how it can be harmful if not used with the correct precautions or knowledge. After watching the documentary, there were…